For many of us, when we find our dream car, it becomes more than just a ride. We give it a name, it becomes like one of the family. That’s how General Motors (GM) customer Frank describes his experience with his first Chevy back in 1959, a shiny red Bel Air that was “love at first sight.” Today, Frank is finding even more reasons to love GM vehicles, thanks to the Internet of Things (IoT).
Reinventing the driving experience
“I love my old cars, but I don’t want them made like that anymore,” says Frank, a lifetime GM customer who shares his story in our new video on connected vehicles. Delighted by his 2015 Chevy truck, he notes, “Today, if a check engine light comes on, you hit the OnStar button and say, ‘Can you diagnose it?’ And they can tell you exactly what it needs – it’s amazing.”
How does GM do it? The automotive giant is reimagining the driving experience by leveraging Cisco Jasper’s IoT platform to monitor and manage data from their connected vehicles. With real-time visibility and actionable insights, they can deliver services that best fit the customer’s needs and benefit the business as well.
Evolving our connected lifestyle
Connected cars are about far more than technology; they’re becoming an extension of our rapidly transforming digital lifestyle. That means automotive industry winners will be those that take a holistic view of the customer – even when they’re not behind the wheel. Think lifestyle needs such as entertainment, email, meeting schedules, and home security. Providing connected services that make it easier for customers to manage all that while they’re on the road can turn their car into an ecosystem they can’t live without.
And that’s a powerful way to drive brand loyalty.