There was an article near and dear to my heart that came out on Forbes recently: “Internet Of Things (IoT) Predictions From Forrester, Machina Research, WEF, Gartner, IDC”
In it were some great observations like:
- Enterprise IoT spending larger than consumer spending in the near-term.
- At least one company will coach Wall Street investors on how to follow their evolution from product to service revenues.
- By 2020, enterprise IoT deployments will be focused on international expansion with Asia and Europe leading and North America following from a distance.
But also in there was comment: “IoT remains mired in smart light bulbs, net-connected cameras and wireless speakers,” opined Andrew Tarantola at Engadget, “the same sorts of bland, iterative use cases we’ve been seeing since the term was first coined.”
Yes, there are lots of companies using connected cameras, speakers, etc. But what they’re doing and the value they’re bringing to their customers cannot be denied. With thousands of customers using Jasper (now a part of Cisco) to manage their IoT deployments, I know that we have a unique vantage point to see what is happening in the world of IoT. There are so many interesting things companies are doing with IoT, and have been doing so for years now.
I disagree completely with the fact that just because it’s a connected camera, it’s the same ol’, same ol’ use case. And by the way, IoT is also more than connected cameras:
- Semios has been offering solutions to help its customers use less harmful, non-toxic pesticides and switch to more sustainable and eco-friendly pest management methods since 2010. Their pest management systems use a network of connected devices including pheromone dispensers, automated traps, soil moisture meters, leaf-wetness monitoring, and weather stations. So, yes, Semios uses connected cameras. But these cameras enable visual inspection of each field trap, while specialized software helps make predictions based on historical information, as well as current wind and weather patterns. Using this information, remotely controlled dispensers deliver pheromones that disrupt the communication pathways and reproduction behaviors of pests. How cool is that?!
- Motech Electronic Devices designed the devices that support Moocall, sensors that monitor the movement of a cow’s tail in order to predict when labor is imminent. Yes, you heard that right. It’s a calving-alert device that can let a farmer know by text message when a cow is about to give birth.
- Shotspotter uses IoT to power its gunshot detection and location technology. ShotSpotter Flex combines wide-area acoustic surveillance with centralized cloud-based analysis to provide a gunfire alert and analysis service that is immediate, accurate and cost-effective. Law enforcement can then receive actionable intelligence needed to reduce response times, deter gun violence and make communities safer.
IoT is more than connected cameras, connected devices or connected things. IoT is about the service and the value it brings to customers.
If you want to hear more about how companies are using IoT, follow @Jasper_IoT. Or read or hear it from the companies themselves.
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